SmartWeb × The Club of Rome — working preview

The Club has a mind.
This is its voice — and its senses.

For almost six decades the Club of Rome has been one of the world's sharpest sensemaking platforms — speaking through reports and convenings, with no way to hear, talk with and learn from the living world at scale. This is not a mockup: it's a working preview of the layer that closes that gap, on the real clubofrome.org.

What you're looking at
Demo — what a visitor lives
Five scripted conversations on the live site — a student, a journalist, a skeptic, a visitor from Buenos Aires, a foundation scout. The layer listens, takes a stance, walks each to the right page — and the right PDF.
→ Demo tab
Sense — what the Club sees
The same conversations as structured, anonymous signal: emotion on arrival and on leaving, satisfaction, time-to-find, the questions no page answers yet.
→ Sense tab
The rules — honest by construction
Conversations are scripted for the demo. Every fact they cite is real, verified on the live site. Every analytic is illustrative — and labeled as such.
→ applies everywhere
One organism, three movements
01

Speak

A living, multilingual presence — page-aware, proactive, takes a stance, never mirrors. The Club, and any initiative under it, becomes an interlocutor people can actually talk to, in their own language.
→ live in the Demo tab
02

Sense

Every conversation becomes structured, anonymous insight: what the public actually thinks, asks and fears. The part a think tank needs most — and can't do today.
→ live in the Sense tab
03

Learn

The signal feeds back into the Club's own work — Earth4All, reports, programme design. Sensemaking becomes a continuous flow, not an annual paper.
→ the loop, closed
Underneath it, a constitution
TransparentHuman-centredTraceableFootprint declared
Honest about what it is and what it costs — the widget declares the CO₂ and water of every exchange, while it speaks. The Club's own AI vision, running, not described in a paper.

Built with the Club, not sold to it.

The platform behind this preview is live in production today, with enterprise clients. Where it enters the Club — a Club-wide presence, or one initiative that leads the way — is an open choice: the spine behind every door is the same. This preview exists to start that conversation.

clubofrome.org
SmartWeb · Sense

What the Club sees.

Every Companion conversation becomes structured, anonymous signal — emotion, satisfaction, efficiency, gaps. The site distributes culture; this layer tells you how it lands. Aggregated, anonymised, footprint declared.

Last 30 days7 days24 hAll languagesExport ↓
1,284
Conversations
↑ 24% vs prev. month
78%
Guided journeys completed
↑ 7pp
39s
Median time-to-find
vs ~4 min unguided
4.6/5
Satisfaction (in-flow)
↑ 0.4
486
PDFs delivered
↑ 38%
34%
Conversations not in English
ES · DE · IT · FR + 9
Signals the Club never had
312
Reader reactions captured
Spontaneous opinions on publications — for the first time, you hear back what readers think.
41%
Conversations from the Global South
Culture distribution reaching where the mission points — measured, not assumed.
87%
Stay after the Companion takes a stance
Respectful disagreement keeps readers engaged. Character pays, and now it's measurable.

Emotional stance how visitors arrive → how they leave

Arrive
Curious34%
Hurried21%
Lost18%
Skeptical16%
Probing11%
→
Leave
Equipped38%
Connected24%
Curious to return19%
Reassured13%
Unchanged6%

What people ask about share of conversations

Earth4All & national pathways38%
Youth programmes (18-29)27%
Limits to Growth legacy14%
Funding & partnerships9%
COP & climate policy7%
Other5%

Culture delivered PDFs routed by the Companion

Limits to Growth — full book31%
National pathway reports28%
Experience recaps18%
Annual Report 202512%
Other publications11%

Finding things efficiency of guided navigation

2.2pages to reach the target contentvs ~6 wandering alone
86%reach a publication within 3 exchangesjourneys ending on a PDF
39smedian time-to-findfrom first message to content
0search-bar uses in guided sessionsthe Companion replaces search

The gaps what visitors wanted and didn't (easily) get — tomorrow's programme design

No answer"How do I get involved locally?"top unanswered question — no local-chapter route on the site9.1%
Found late"Is there a national association in my country?"exists, but reached after 5+ pages on average4.9%
No page"Can Earth4All be taught in schools?"recurring ask with no destination — programme opportunity3.6%
Invisible"What's the Club's position on AI?"page exists (/ai-policy) but is never found organically2.8%
Footprint — declared, aggregated
2.1kg
CO₂e this month
28L
Water this month
1.6g
Avg per conversation
100%
Conversations with footprint shown
Estimated, never hidden — the same line every visitor sees at the bottom of the widget.

Draft — all figures illustrative, for product demonstration only. Real telemetry comes from the SmartWeb framework.